Anni Hall is an award-winning Content & Creative Director based in San Francisco. She’s currently a Content Designer at Instagram.

Her work is narrative and insights-driven, and designed holistically with the intent to positively impact culture.

She has 17 years of international experience across tech, advertising, retail, consumer electronics, and lifestyle industries.

She’s held roles at Meta (formerly Facebook), Pax, Clemenger BBDO Melbourne, TBWA\Sydney, M&C Saatchi Sydney, Vogue Australia, and Russh.

Skills — Creative Direction: Holistic strategy for the customer and user experience; strategy and execution for brand marketing, product marketing, and in-product experiences; copy and design leadership; application of qualitative and quantitative research; defines and measures success; collaboration; process implementation.

Skills — Copywriting & Content Design/Strategy: Tone and voice creation, implementation, and optimization; copywriting, journalism, and editing; editorial oversight and development; content creation; social; SEO; B2B, B2C, B2B2; name architecture; auditing for focus and efficiency; internationalization.

Select work

Pax — Brand campaign
Executive Producer/Creative Director

Pax — Product launch campaign
Creative Director. Motion by FutureDeluxe.

Pax — Educational content series
Creative Director

David Jones — Brand campaign (Pride)
Senior Copywriter

David Jones — Product campaign (Youth)
Senior Copywriter

Mastercard - Brand campaign
Senior Copywriter

Russh
Features Writer & Production Editor

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