Her pitches are unexpected (Wu-Tang Clan for a woman’s style magazine. A documentary for a weed brand.) because she knows the status quo isn’t going to cut it.

She has a proven ability to navigate easily between developing big-picture strategy and driving high-quality execution. She gets how to create for the audience/customer/user/all-of-the-above wherever they are in their journey: from cruising down Highway 1 (shout out billboards and radio) to within the Instagram app – all thanks to her experience in agencies, startups, and in-house.

Ultimately, she’s a good human being and excellent collaborator. She enjoys connecting with her audience, peers, and cross-functional partners to create successful experiences that ladder up to a brand’s needs and values.

The who’s who

Meta (formerly Facebook)
Instagram
Pax Labs
MasterCard
Carousell marketplace
BWS (BevAlc)
ANZ (top 4 Australian bank)
National Australia Bank
Merivale Hospitality Group
David Jones (retailer)
GSK pharmaceuticals 
Rexona
Virgin Mobile
Mars Wrigley
Carnival Cruises
Oroton 

Vogue Australia
RUSSH
Harper's Bazaar Australia
Oyster
Style.com